Design Case Study
BINefit Recycling
SITUATION
A recent study shows that Canadians produce more garbage per capita than any other country on earth, generating approximately 31 million tons of garbage every year… and yet we only recycle about 30 per cent of that material. That means each Canadian generates over approximately 2.7kg of waste every day. A majority of that is what we throw away or recycle.
PROBLEM
How might we use technology to help a typical Canadian household solve for this excess?
SOLUTION
Building an application which educates users to recycle responsibly. By using AI technology, the user is able to simply take a photograph of the item they would like to recycle and information is retrieved on which bins to use to dispose of the item. Showing iconography of the bins and a brief description of the item, users are more likely to remember for the future how to recycle it.
Process to building BINefit
RESEARCH & IDEATION
What are other countries, communities, cities etc doing or not doing?
What is working for their waste management?
Who is my target audience?
Who will have the active role in the household?
Will the App attract a younger audience with AI features?
Gamification for kids
BRAINSTORMING
SITEPLAN
WIREFRAMES
BRANDING
HIFI DESIGNS
