Spotlight Savings

Black Friday/Cyber Monday Campaign 25’

This Black Friday and Cyber Monday, Jewlr takes centre stage. Our campaign spotlights the artistry of jewellery with striking, theatrical lighting that cuts through the noise of holiday promotions. At the heart of the visual language is a diamond shaped spotlight, a subtle nod to the Jewlr logo; reinforcing brand identity while placing each piece of jewellery at the centre of attention.

Team:
Creative Director: Stephen Michlits
Sr. Art Director: Carrie Bloomfield
Photographer: Allie Mavian