Fall in Love
Fall Campaign ‘26
Role & Responsibilities
Pre-Production
Conceptualized a cozy sweater weather campaign with a pop of bling. Led visual preparation for the shoot, sourcing props.
On-Set Art Direction
Collaborated closely with the photographer setting up and styling each product shot and multi product shots.
Post-Production & Campaign Rollout
Oversaw the development of final assets, leading the creative team through production and execution. Ensured all deliverables adhered to campaign direction and brand standards.
Team:
Sr. Art Director: Carrie Bloomfield
Photographer: Glory Dela Cruz
Props & Stylist: Carrie Bloomfield & Glory Dela Cruz
Jr. Stylist: Jessica Moore
Concept Board
Main Campaign Hero Images
Roll out Desktop and Mobile Homepage
Paid Ads & Social
Campaign
Photography Gallery
