Holiday Happy Hour

Winter Holiday Campaign 25’

The Holiday Happy Hour campaign captures the golden glow of holiday gatherings, the fizz of champagne, the snap of Christmas crackers, and the sparkle of jewellery designed to be personalized. Shot in a soft, editorial style, the campaign centres on the idea that no two celebrations, or people are the same. Customizable rings are worn, personalized necklaces are layered, and moments of laughter are caught mid-toast to reflect individuality in real time.

Festive stripes, ribbons, and tactile textures create a refined yet playful backdrop, framing jewellery as an extension of personal style rather than a one-size-fits-all gift. The result is a modern holiday narrative that positions Jewlr as jewellery made for living and celebrating pieces that are customized, expressive, and worn your own way.

Role & Responsibilities

Pre-Production
Led visual preparation for the shoot, sourcing and styling props and designing custom holiday elements, including bespoke Christmas crackers and gift details, to support the campaign’s editorial narrative.

On-Set Art Direction
Collaborated closely with the Creative Director to art direct the table-setting and seating compositions. Maintained a hands-on presence on set, ensuring jewellery was styled with precision, from stone orientation on rings to clear visibility of layered necklaces, while directing shot coverage to deliver all required campaign assets across newsletters, paid media, social, product features, and hero imagery.

Post-Production & Campaign Rollout
Oversaw the development of final assets, leading the creative team through production and execution. Ensured all deliverables adhered to campaign direction and brand standards, and directed the holiday creative takeover across the homepage, paid ads, newsletters, and social channels.

Team:
Creative Director: Stephen Michlits
Sr. Art Director: Carrie Bloomfield
Photographer: Allie Mavian
Props Person(s): Carrie Bloomfield & Stephen Michlits