Love Story
Valentine’s Day Campaign 26’
Give love this Valentine’s Day with personalized jewellery created and designed straight from the heart.
Role & Responsibilities
Pre-Production
Led visual preparation for the shoot, sourcing props.
On-Set Art Direction
Collaborated closely with the photographer setting up and styling each product shot and multi product shots.
Post-Production & Campaign Rollout
Oversaw the development of final assets, leading the creative team through production and execution. Ensured all deliverables adhered to campaign direction and brand standards.
Team:
Creative Director: Stephen Michlits
Sr. Art Director: Carrie Bloomfield
Photographer: Glory Dela Cruz
Props & Stylist: Carrie Bloomfield & Glory Dela Cruz
Main Campaign Hero Images
Roll out Desktop and Mobile Homepage
Paid Ads & Socials
Newsletter Concepting
Love Gift Wrap + Card
Romantic, bold, unforgettable. This heart-covered gift wrap turns any piece into a love note they can hold. Gift wrap and greeting card upgrade users could purchase as an add on to their purchase.